From kickoff to launch
A three-week target works because the decisions happen in the right order.
The timeline starts after we have the approved service menu, provider details, required policies, brand assets, and booking workflow. We keep the clinic review points focused so feedback does not turn into an endless chain of disconnected design revisions.
Week 01Map the patient path
We audit the current site, define the offer, group services by patient intent, and map the route from search or social discovery to consultation. The sitemap, page priorities, conversion actions, and content inputs are agreed before visual design begins.
Week 02Design and build the system
We create the visual direction, responsive layouts, core service content, booking path, and approved AI patient support knowledge. Development happens against the real content so the mobile experience, page hierarchy, and calls to action are tested as one system.
Week 03Review, test, and launch
The clinic reviews one complete working site. We resolve feedback, test forms and booking links, validate metadata and schema, check mobile and browser behavior, connect analytics, and launch only after the agreed pages and patient actions are approved.
The clinic keeps control of the facts. theclinify owns the technical follow-through.
Your team approves provider credentials, treatment information, policies, prices, medical language, images, and the booking workflow. We do not invent clinical claims or publish private patient information to make the design look complete. When an input is missing, it is identified at kickoff and assigned clearly instead of being buried until launch week.
theclinify is responsible for turning those approved facts into a coherent site: page hierarchy, conversion copy, responsive design, implementation, structured data, integrations, technical testing, and ongoing changes. Ownership and handoff terms are documented in the proposal so the clinic knows what it controls, what the monthly plan covers, and what happens if the relationship ends. After launch, requests are checked against that same scope before implementation. A price change may touch a service page, FAQ, booking explanation, metadata, and an offer elsewhere on the site; we trace those dependencies so one approved update does not leave conflicting patient information behind.